Who We Are

Welcome to Shop Broder your trusted source for high-quality, affordable home essentials. We’re a family-owned and operated business based in Brooklyn, New York, with decades of experience in designing and importing durable housewares for everyday living.

At Shop Broder, we believe great products don’t need to be complicated. That’s why we focus on practical, thoughtfully designed items — from tablecloths and shower liners to drying mats and scrub cloths — all made to make your life easier, cleaner, and a little more comfortable.

We proudly serve retailers across the country, and now we're bringing our most popular everyday products directly to you.

What Makes Us Different

Trusted Quality: Our products are made with carefully selected materials like PEVA, microfiber, cushioned foam, and 3-gauge PVC to ensure long-lasting performance.

Thoughtful Design: Whether it’s magnets in the shower liner hems, textured microfiber cloths for tough messes, or flannel-backed tablecloths for slip-free meals — every detail is intentional.

Affordable & Accessible: We believe in high-value essentials that don’t break the bank. You’ll find quality and affordability in every package.

Family-Owned Values: We’ve grown from humble beginnings, but our mission remains the same: treat customers like family and create products we’d use in our own homes